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2015 — 2016

XQ Super School

        

Agency — Media Arts Lab

Naming
Identity System
Design Direction
Creative Concept



XQ launched in September 2015 as an open call to the nation to rethink and redesign the American High School. More than 10,000 people from all 50 states answered the call with unique ideas for innovative, student-centered high schools that prepare young people for tomorrow’s world. XQ has pledged more than $130 million to create Super Schools that make those visions a reality.

CD / Copywriter Heather Larimer
Art Director/ Designer Mike Calvert
Environments by Local Projects
Portraits by Martin Schoeller
Illustration by Craig & Karl



Since the launch of this project we have had the honor of branding two new XQ High Schools in Sommerville, Massachusetts & Washington, DC.




Mark
HAVE A GOOD ONE

CENTRAL OFFICE        PORTLAND, ORE.