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Clear, purposeful creative direction for a world full of noise. Emotion with intent. Precision with heart.

Clear, purposeful creative direction for a world full of noise. Emotion with intent. Precision with heart.

A brand is only as strong as the story it tells, the feeling it evokes, and the clarity it delivers. We believe in removing the unnecessary, shaping concepts that resonate, aesthetics that attract, and creative direction that sticks.

Our clients range from legacy brands to visionary newcomers—all seeking to sharpen and elevate their voice in the world. Whether refining an identity or developing a new campaign, the goal is always the same: elevate potential.

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APPROACH

We work from concept to completion out of our Portland-based studio (Oregon), where drawing, prototyping, and filming are integral parts of our process. Our portfolio spans both commercial and independent projects, including short films, campaigns, commercials, film titles, graphic design, digital, and animation. If there is something we don't do we have found an expert partner that brings a likeminded approach to the table.

CENTRAL OFFICE

2013–Present

Network approach to collaborators

FOUNDERS

Max Erdenberger

Megan McGinley

EDUCATION

CalArts

2004

ONLINe SHOP COMING 2025

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What we Do

Strategy

Strategy

Strategy

1/4

We delve deeply into a company to discover perspectives spanning brand, product, and technology.

Audience analysis

Design principles

Naming and nomenclature

Research and insights

Branding

Branding

Branding

2/4

We create vibrant, unique brand identities that shape the way companies engage with their customers.

Art direction

GRAPHIC DESIGN

Design systems

BRANDWORK & packaging design

CONTENT

CONTENT

CONTENT

3/4

We develop brand storytelling and campaigns from scratch.

CREATIVE CONCEPT

COPYWRITING

PHOTOGRAPHY

ANIMATION

Digital

Digital

Digital

4/4

We transform ideas into sophisticated, interactive online experiences that elevate the quality of the internet.

SOCIAL MEDIA STRATEGY

Prototyping

User journey mapping

Web design

Creative unity

within diversity

Reel 2024

1:12

©

Friday, Dec 6, 2024

5:44 PM

Friday, Dec 6, 2024

5:44 PM

Creative unity

within diversity

Reel 2024

1:12

©

Friday, Dec 6, 2024

5:44 PM