Make Your Escape
After directing a film for Rapha—and having such a good experience in the process—they came back to us to take the reins as Creative Directors for the launch of their new Travel offering.
We started off by reimagining the NYC Cycling Club as an immersive travel exhibition and exclusive ticketed launch event. Drawing from the spirit of the golden age of travel, we crafted a bespoke system of passport stamps, baggage tags, regional flags, dynamic departure/arrival displays, and mini-guides that detailed each travel foray. This wasn’t just a one off installation—it hit the road, traveling across Rapha’s global network with stops in LA, Sydney, Tokyo, Amsterdam, Paris, and beyond.
Testimonial
"Working with Central Office has been nothing short of exceptional. After an incredible experience collaborating on a film project, we knew we had to bring them back to creative direct the launch of our Retreats offering. Their ability to transform ideas into immersive, experiential campaigns is unmatched. From the conceptual stage to the flawless execution across our global network, Central Office delivered a seamless blend of design, storytelling, and engagement that brought our vision to life. Every detail was thoughtfully crafted, and the response from our community has been incredible. We couldn’t have asked for a better partner." — Rapha, CMO
Project information
Year
2017
Industry
Sport
Services
Creative Direction
Exhibition Design
Sub–Branding
Graphic & Visual Design
Film Direction & Motion Design
Global Activation
Event Production
Campaign Rollout
Visit
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Collaborators
Photography
Cait Oppermann
More work
